![]() ![]() There are rows of titles to browse through, with a featured selection of curated titles at the top, then others below organized by genre. The video content is organized in a fairly standard format. The channel includes well-known films and franchises like Ali, the Legally Blonde movies, The Karate Kid, Up in the Air, and more. The company expects more publishers to participate in time.Īt launch, Roku users will be able to browse through a selection of hundreds of Hollywood hits which can be streamed at no charge because the content is supported by ads. But many other titles are being aggregated from Roku’s existing channel publishers, including American Classics, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu. With “The Roku Channel,” however, some of the movies included come from licensing deals Roku has made with studios like Lionsgate, MGM, Paramount, Sony Pictures Entertainment and Warner Brothers. Roku’s previous channels – “Roku Recommends,” launched in 2011 and “4K Spotlight,” launched in 2015 – were curated selections of video content. That’s now changing with today’s launch of “The Roku Channel,” as the new service is called. However, unlike the other competitors, Roku hasn’t really used its platform as a way to push its own video marketplace or streaming service the way Apple does with iTunes, Google with Google Play Movies & TV, and Amazon does with Amazon Video and Prime Video. Like its rivals – Apple TV, Chromecast and Amazon Fire TV – Roku offers an easy way to access all the top streaming services, as well as many of the niche players. The channel itself will include content Roku has licensed directly from studios, as well as movies aggregated from other channel publishers on its platform. Roku, a company capitalizing on the cord cutting trend to the tune of a $100 million IPO, is today launching its own channel for users of Roku streaming players, sticks and TVs, which will connect customers to hundreds of movies and some TV shows they can stream for free. ![]()
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